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There are millions of podcasts in the world, with roughly two million listed on Apple Podcasts, the most popular podcast-listening platform. That’s a lot of available podcast content for listeners.  Still, brands, small businesses, and entrepreneurs continue to vie for attention from their target audience, expand on their marketing efforts, and build their brand identity through podcasts. How do you break through the noise and grow your audience? With a few tips and sound practices, it is possible to steer more followers to your show and build an engaged listenership for your podcast.  What is podcast marketing? Podcast marketing is…

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Affiliate marketing has exploded in recent years. Estimations value the industry at $8.2 billion, with lots of opportunities for making money online. It’s a win-win scenario: brands get a low-risk way to drive sales, while successful affiliates earn commissions for bringing in customers. But with countless affiliate marketing programs out there, how do you choose the best ones for your business? We’ve compiled a list of the best affiliate programs to help you start earning more. Update: Affiliate programs and commission details were last reviewed in September 2024. What to look for in affiliate programs When evaluating affiliate programs, consider…

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TikTok offers plenty of options for advertising on the platform. It’s up to you to choose the most effective one to reach your target audience and get your message across. Here are the different types of ads for the TikTok ads platform: How to set up ads on TikTok Now that you know about the different types of TikTok ads, let’s look at how to set them up from your TikTok ad account. Step 1: Create your TikTok ad account The first step is simple: create a TikTok Ads Manager account. To set up a new account, visit the Advertising…

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PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns. Here are 10 key takeaways from their session. 1. Keep broad match keywords in separate campaigns from phrase and exact match to allow for different bidding strategies and more aggressive targets for broad match The primary benefit of this approach is the…

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Telegram, Pavel Durov’s controversial creation, has seen record growth in recent years. With more than 950 million active monthly users, it’s become the go-to messaging app for users around the world, especially in regions like Asia. In fact, around 38% of Telegram’s users are in Asia, making it one of the region’s most popular apps. Given its popularity, casino operators and affiliates are increasingly turning to Telegram as a key tool for promotions, community building, and creative engagement — and today, we look at how Telegram is being used in the iGaming market and why it’s so popular. A look…

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CryptocurrencyBuilding and maintaining a successful blockchain website requires a combination of technical know-how, user-centred design, and effective marketing strategies. Whether you’re promoting a new token, a decentralised app (dApp), or an innovative blockchain protocol, optimizing your website can significantly enhance user engagement, boost visibility, and improve conversions. Here are 8 Shortcuts to Boosting Your Blockchain Website: 1. Optimise for Speed: Use Caching and a CDN Speed is crucial for any website, but it’s especially important for blockchain sites, where users are often interacting with data-heavy applications or performing crypto transactions. A slow site can deter users, increase bounce rates, and…

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A new event is launching in the affiliate marketing industry that could become one of the most exciting this year. TAFF, which stands for True Affiliate Rating, is a new award for affiliate programs worldwide. The final event is scheduled for November 24. The organizers promise a fresh approach to ranking and more transparent evaluation principles. “I’m confident that affiliates are tired of ads and dubious ratings, and there is always the risk of dealing with dishonest affiliate programs that don’t pay out. That’s why we decided to create something new to help choose reliable affiliate programs,” says Alex Kartozia, founder…

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Today’s digital landscape is volatile, as platform algorithms, consumer behaviors, and best practices constantly change. Business owners and marketers must continuously keep up with new updates and trends, and now more than ever, continuous skill development is essential.Thankfully, free digital marketing courses are abundant online, offering a way to bridge skill gaps without breaking the bank. Not all courses are equal, however, so careful research is crucial to find reputable ones that deliver actionable knowledge and insights. Free Digital Marketing Courses Worth Your TimeWhether you’re a business owner who wants to learn the ins and outs of digital marketing or…

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We’re thrilled to share some exciting news with you — McEnearney Associates | Middleburg Real Estate | Atoka Properties has joined forces with Corcoran, one of the most esteemed names in real estate. We are now Corcoran McEnearney! What does this mean for you? It’s simple: the same trusted service and local expertise you’ve always relied on, now paired with the global reach, cutting-edge resources, and industry-leading innovation that Corcoran brings us. This partnership enhances our ability to serve you better, whether you’re buying, selling, or investing. With Corcoran’s renowned network and our unwavering commitment to your success, we’re confident…

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