Omni Casino, an established name in the global iGaming industry since 1997, has launched its new affiliate program, Convert Stars, powered by Mexos affiliate software. Under new ownership as of 2024, this initiative marks a strategic shift for Omni Casino, aimed at enhancing its engagement and broadening its reach through innovative affiliate partnerships.
Convert Stars is designed to elevate Omni Casino’s legacy, leveraging over 30 years of executive gaming experience across online and land-based platforms. The program introduces flexible commission structures, including CPA, CPL, CPM, PPC, and up to a 40% revenue share. With no negative carryover, affiliates can start each month with a clean slate. Additional features include geo-targeted landing pages, exclusive content for optimized conversions, and strategic collaborations with streamers and influencers on popular platforms such as Twitch, YouTube, Kick, TikTok, Facebook, and Instagram.
Incorporating responsible gaming practices, Omni Casino provides tools to help players manage gaming habits, promoting a balanced online experience. The casino serves over 45 markets globally, offering access via mobile, desktop, and downloadable versions. Its extensive catalog includes over 600 video slots, numerous table games like blackjack and roulette, and a selection of more than 100 live dealer games. Licensed by major TV and movie studios, Omni Casino offers branded titles such as ROCKY®, Grease®, The Deadliest Catch®, Gold Rush®, Gladiator®, and The Walking Dead®.
To drive affiliate conversions, Omni Casino offers new players a $2,000 welcome package across their first five deposits, with multi-currency options for gaming in USD, EUR, CAD, GBP, AUD, and ZAR. This generous incentive is expected to support high conversion rates for Convert Stars affiliates and strengthen Omni Casino’s presence in the competitive iGaming market.
According to Matthew Kelemen, CEO of Omni Casino, “Mexos has been a premier supplier of iGaming Affiliate software for over a decade and their seamless integration with Omni Casino’s IMS back office, powered by Playtech, made them the perfect choice for our new Affiliate Program.”
Kelemen explains; “We believe that Streamers and Influencers bring to life the excitement of virtual online gaming with the real-life thrills and anticipation of gaming. Over the years, streaming content by these marketing stars has been a driving force to affirm that players do win and that players who win are real people. With in-depth reporting, analytics, and ad targeting functionality, Streamers and Influencers will have the insights they need to maximize Omni Casino player acquisitions and conversions as a member of the Convert Stars Affiliate Program.”
