Since the casino segment is becoming ever more lucrative, many businesses are looking to partner with casino affiliate networks. Let’s explore what affiliate networks are and how you can benefit from them.
What Is an Affiliate Network and an Affiliate Program?
A casino affiliate network, also known as a gambling affiliate network, is a platform that allows you to participate in the affiliate programs of various casinos. A participant in the affiliate program — an affiliate — helps promote a casino of their choice on their website or platform through the means of affiliate marketing. If you become an affiliate, you will be rewarded for each new customer the casino acquires through your platform.
Types of rewards
The majority of companies in the gambling industry use commissions to incentivize the marketing contribution of their affiliates. Commission models include:
• Revenue share is a net share of profit that was generated from the traffic sent by an affiliate to the casino’s website.
• CPA (Cost Per Action) is a commission paid for each customer who completed a registration process or made a deposit.
• CPL (Cost Per Lead) is a variation of CPA. It rewards an affiliate for each potential customer who shows interest in the casino by giving their contact info.
• The hybrid commission is a mix between CPA and Revenue share. For example, you can receive a percentage of the casino’s revenue and a fixed commission for the action that a customer completed.
• A sub-affiliate commission is available if you bring a potential affiliate to the program. You will earn part of your sub-affiliate’s commissions.
Top Casino Affiliate Networks
Let’s explore some of the popular casino affiliate networks and their offerings.
1. P4P Partners
P4P Partners https://p4p.partners/ is a platform that offers partnerships with brands like One Dun and Spades Queen. Their commissions are divided into six levels. The commission percentage ranges from 25% to 50% of Net Gaming Revenue (NGR). P4P Partners work only with licensed casinos, so you can be sure your affiliate experience is safe. The company offers CPA, Revenue share, and Hybrid types of commissions. You can receive crypto or fiat payouts. P4P Partners follow no negative carryover policy for up to 10,000 EUR.
2. Wow partners
Operating on the ReferOn affiliate platform, Wow partners offer Revshare, CPA, Hybrid, and Sub-affiliate commissions. The payout methods include Bitcoin, Bank Wire Transfer, Neteller, and Skrill. Wow partners support no negative carryover. As an affiliate, you can register more than one website, and the players you help acquire become a permanent source of profit.
3. 1win Partners
1win Partners has a global presence, offering Casino and Sports Betting affiliate programs. The company supports Revshare and CPA commissions. With Revshare, you can earn up to 50% of the company’s GGR per player.
4. WinManiacs
WinManiacs operates on MyAffiliates software and offers affiliate programs for three brands. Commission types include 4-tier Revshare up to 50%, Hybrid, and CPA. They support no negative carryover and no bundling policies and offer payouts in crypto and fiat currency.
5. Mate Affiliates
Working on RefeOn, Mate Affiliates offers possible cooperation with eight brands. Their commission deals range from 45% to 60% of revenue share. CPA and Hybrid commissions are also available. In addition to no negative carryover and no bundling, they have no admin fees. Various payment methods are supported, including Neteller, Skrill, and Bitcoin.
Wrapping up
As a website owner, you can benefit from affiliate programs and use your earnings to promote your business. Casino affiliate networks offer the advantage of working with more than one casino brand at a time, which ensures more profit and less chance of having a negative balance.
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