The editors at Solutions Review have compiled a list spotlighting some of the best inbound marketing training courses for marketers to consider. Solutions Review participates in affiliate programs and may make a small commission from products purchased through this resource.
Inbound marketing is one of the leading methods companies across industries use to grow their brand, expand their reach, and meet their target customers where they are in the buying journey. However, the inbound methodology is a relatively recent addition to the industry, so marketers of all experience levels must familiarize themselves with the inbound marketing basics to ensure that they can apply those skills and insights to their business’ evolving marketing strategies.
With that in mind, our editors have compiled a list of the top inbound marketing training courses available across various online learning platforms known for their reputation and success. For ease of access, we have included these courses in alphabetical order.
The Top Inbound Marketing Training Courses
Course Title: Inbound Sales
OUR TAKE: This beginner-level program can be completed in approximately twenty hours, making it an easy first step for aspiring inbound marketing and sales professionals who want to get their careers going.
Platform: Coursera
Description: While technically part of the Strategic Customer Relationship Management & Sales Technique Specialization program offered by HubSpot Academy, this course can be taken on its own and will provide students with an in-depth introduction to the ins and outs of inbound marketing. The course covers how to develop an inbound sales strategy, connect with leads using outreach sequences, create personalized sales presentations, and motivate prospects toward a purchase.
Course Title: Sales Training: Inbound Business Strategy
OUR TAKE: If you’re looking for a shorter introduction to HubSpot’s inbound sales and marketing strategies, this course fits the bill. You’ll learn the basics of the inbound methodology and see firsthand how it applies to sales, marketing, and service strategies.
Platform: Coursera
Description: With twelve hours of learning material to work with, marketers who enroll in this course will receive a compact but thorough introduction to the inbound methodology and its ability to help companies improve their marketing and sales efforts. Subjects covered include sales and marketing alignment, inbound business strategies, lead qualification, buyer personas, and more. Students who enroll in the course will also access the other three programs included in HubSpot’s Sales Training for High Performing Teams Specialization, which offers additional insights into the sales-specific side of the inbound methodology.
Course Title: Content Marketing: Mastering Your Content Strategy For SEO
OUR TAKE: Content marketing is often the backbone of inbound strategies, and this course will help ensure that you have the skills and know-how needed to create content that attracts and converts your target audience.
Platform: Udemy
Description: In this almost seven-hour course, marketers will learn how to strategize, develop, execute, and maintain effective content marketing strategies that attract customers and convince them to convert into high-quality leads. Marketers who enroll can expect to learn about creating content that ranks highly in search engine results, optimizing content for SEO, researching keywords, optimizing image-based content, developing a marketing funnel, promoting content to ensure it reaches the right people, and measuring the success of their content strategies.
Course Title: Inbound Marketing: Content Marketing, KPI & Google Analytics
OUR TAKE: Understanding the value of inbound marketing is one thing, but it’s just as important to know how it interacts with other marketing tools and systems. This course will help you make those connections and put them into practice.
Platform: Udemy
Description: Marketers who enroll in this entry-level training course will learn about inbound marketing strategies, how they generate leads, and how to use Google Analytics to measure lead behavior, identify KPIs, and make improvements. Specific topics students will work with include repurposing content, determining what content audiences want, using the Google Analytics toolset, designing conversion paths, measuring analytics, creating headlines that attract customers, content lifecycle management, onboarding new customers, and warming leads with email marketing.
Course Title: Inbound Marketing 101
OUR TAKE: If you’re brand new to the inbound marketing methodology, this compact introductory course will help equip you with the understanding you need to start generating leads for your business.
Platform: Udemy
Description: With this beginner-level course, marketers will receive a brief but thorough introduction to the benefits and tools of inbound marketing. They will learn how to create content that converts website visitors into leads, build landing pages that entice viewers to fill out a form, create forms that consistently convert, develop meaningful thank-you pages, write blogs their target audience will care about, build compelling calls-to-action (CTAs) that drive engagement, use social media to boost website traffic, and nurture leads down the sales funnel. Alongside the course’s approximately ninety minutes of lecture material, learners will receive sixteen additional resources to help them expand their learning.
NOW READ: The Best Nanodegree Programs on Udacity for Marketing Professionals and The Top Inbound Marketing Books Worth Reading
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