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Opinions expressed by Entrepreneur contributors are their own. When the beer brand Modelo launched its “Mark of a Fighter” marketing campaign in March of 2023, it was not only an intriguing concept that appealed to the underdogs of America, but it was also an indicator that this beer brand had a fierce and competitive spirit — something sorely needed if you’re going to take on Anheuser-Busch, the brewer behind Bud Light and “the King of Beers,” Budweiser.In fact, Bud Light reigned as America’s No. 1 beer for more than two decades (since 2001). It seemed that Bud Light was as…

Stop relying on partner programs!Photo Credit: Author, CanvaIt’s been almost 16 months since I started my account on this platform, and it’s been a great teaching experience and a rewarding hobby.I never imagined that blogging would turn into a viable source of income for my household.While I’m not perfect, I am trying to spend more time reading other posts on this platform — and I can’t help but notice that many creators are complaining that their earnings are down from the partner program.It takes much self-restraint to not respond with:“You’re doing it all wrong! The partner program should be the…

There’s no shortage of affiliate marketing programs that offer rewards for creators and marketers who can drive traffic and generate sales. But as an affiliate, finding high-paying opportunities can be a challenge. With so many products and commission structures to choose from, it’s easy for marketers to find themselves in unprofitable partnerships. Even if you’ve been an affiliate for years, you could be missing out on these 15 high-paying opportunities. What is high-ticket affiliate marketing? High-ticket affiliate marketing is a specialized type of affiliate marketing that focuses on promoting expensive products and services for a large commission, typically $100 or more…

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms.  In a previous Search Engine Land article, I highlighted the potential of UGC in SEO. Now, it’s time to explore tactics for maximizing its value, from establishing authenticity and driving community engagement to repurposing UGC for improved search performance.  The core: Establishing and leveraging authenticity, engagement Authenticity and community engagement are fundamental to effective search marketing. This approach emphasizes the need…

Step 1: Maximized effectiveness from launch phase So how can marketers become more strategic in their spending?  To be able to prioritize high-ROI activities and cutting back on less effective tactics, marketers need to adopt channels and tools  that provide measurable results and better targeting capabilities. Tools like marketing automation and data analytics can help optimize budget allocation by identifying the most effective channels and strategies.  Step 2: Keeping the focus on the consumer As inflation affects consumer purchasing power, customers become more price-sensitive. That, however, is not where marketing strategies should place focus on.   While consumers work with limited…

Key Takeaways: YouTube serves as a lucrative platform for income generation, benefiting both professionals and amateurs through diverse monetization methods. To access advanced features and monetization opportunities, creators must meet YPP criteria, including policy adherence, watch hours, subscribers, and a linked AdSense account. Successfully monetizing requires adherence to rules such as creating an AdSense account, understanding YPP requirements, enabling monetization, and compliance with YouTube’s policies. Beyond ads, creators can explore various monetization avenues, including affiliates, YouTube Premium, memberships, merchandise, sponsorships, and special features like Super Chat and Super Stickers. YouTube is an extremely popular video hosting platform for professionals and…

Have you ever struggled to find a tool that does exactly what you need? Do you know the feeling of spending hours trying to figure out how to use a tool just to realise that the key features you are interested in are not working anymore, or that the previously free product has turned into a paid one that is more expensive than you can afford? You are not alone. More than 80 percent of open source researchers that participated in two Bellingcat surveys indicated that finding the right tools can be challenging.  This is where our new Online Investigations…

Patient engagement is becoming increasingly important; pharmaceutical marketing is shifting towards customized resources and support services. Thomas Shea, chief revenue officer of Doceree, delves into the role of real-time clinical data for precision targeting within the US healthcare market and its impact on patient outcomes. In the year 2022, Actium Healthcare survey revealed that 61% of patients in the US expressed a desire for enhanced engagement with their healthcare providers, aiming to play a more proactive role in managing their health. This inclination continued to rise in 2023, highlighting the increasing significance patients attribute to being actively listened to and…

In today’s business landscape, digital marketing is an essential aspect of any marketing plan. Digital marketing helps businesses attract and target new customers and leads, communicate with target audiences, and collect data on customer behavior and campaign performance. A digital marketing strategy usually encompasses multiple channels, like a website, social media, email, digital advertising, and online search. Key Takeaways Digital marketing can help businesses increase their online visibility, build brand awareness, and reach a larger audience than traditional marketing channels like print, TV, or radio might be able to.Critically, it also allows for targeted audience reach, enabling businesses to tailor…

Imagine that you need an attorney to assist in a real estate transaction. What would help you choose a law firm: a billboard ad, a firm’s website, or a referral from a good friend? For most people, the answer is a referral. Referrals and personal recommendations are among consumers’ most trusted sources for information. According to Nielsen’s Trust in Advertising Study, 88% of consumers place more faith in recommendations from people they know than any other source.  This creates a challenge for marketers—after all, businesses can’t create or control personal recommendations. They can, however, encourage them through strategies like referral…