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As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance.Sarah LaFleur started the brand in 2013 to provide functional, comfortable yet stylish workwear for the modern woman. Overall, the brand’s goal is to show that, through its designs and styling services, M.M.LaFleur “makes women’s decisions around what to wear simpler and more joyful,” said Maria Costa, M.M.LaFleur’s Director of Brand and Integrated Marketing…
Omni Casino, an established name in the global iGaming industry since 1997, has launched its new affiliate program, Convert Stars, powered by Mexos affiliate software. Under new ownership as of 2024, this initiative marks a strategic shift for Omni Casino, aimed at enhancing its engagement and broadening its reach through innovative affiliate partnerships. Convert Stars is designed to elevate Omni Casino’s legacy, leveraging over 30 years of executive gaming experience across online and land-based platforms. The program introduces flexible commission structures, including CPA, CPL, CPM, PPC, and up to a 40% revenue share. With no negative carryover, affiliates can start…
The methodology presented explores uncharted territory in the P&O medical device industry and the design of related marketing strategies for business performance evaluation and improvement. Its focus is on prioritizing Industry 4.0 for multi-criteria decision-making (MCDM). It involves a combined F-AHP/ VIKOR model, and the procedure details have been reported previously39. Fuzzy sets and judgment matrices composed of triangular fuzzy numbers are utilized to determine ultimate weights, which are essential for our investigation40. The integration of these two methods is chosen as preferred research methodologies for their ability to incorporate fuzziness when determining weightage values for fuzzy criteria and sub-criteria,…
Words: Jim Nichols, Founder of Exclamation Marketing The rise of retail media networks (RMNs) has been incredibly fast and large. From basically nothing a few years ago, these retailer-led media programs are expected to capture $60B in digital spending in 2024 in the US alone. While RMN maturity is greatest in the US, Group M estimates they will capture £2.4B ($3.1B) in the UK this year. A great deal of money is being sucked out of the tradigital media channels and is surely affecting affiliate investment. What are Retail Media Networks? RMNs leverage the vast customer data retailers hold and…
Six partners and nearly two dozen other lawyers have broken away from DLA Piper’s Brazil affiliate firm Campos Mello Advogados to establish their own law firm, marking one of the most significant migrations of lawyers in recent years in Brazil.In addition to the exiting partners, two counsel and 19 associates have left Campos Mello to join the new firm, which is called COSRO Advogados. All told, almost 30 professionals are joining the newly formed, full-service firm, which also has recruited several lawyers from elsewhere.“This is a big move in terms of the market in Brazil,” COSRO managing partner Marcelo Frazão…
SMEs account for over 99.2% of businesses in the UK. They are, in many respects, the lifeblood of our economy and our communities – but they are facing unprecedented challenges. While inflation, supply chain disruption, and energy costs are all placing significant pressure on small businesses across sectors, the greatest challenge they face is often much simpler: standing out. In today’s hyper-connected, technologically optimised world, digital marketing has become essential for companies looking to become market leaders. However, when they’re up against large enterprises with bigger marketing teams and deeper pockets, it’s hard for small businesses to cut through. In 2024, with…
Game Lounge announced its acquisition of Dutch affiliate Meneer Casino for an undisclosed sum today (11 November). Game Lounge touted the deal to acquire the site’s parent company, Two Kings Consultants B.V., as expanding its presence in the rapidly growing Dutch iGaming market and strengthening its position in the global affiliate landscape. Meneer Casino, founded by Martin van Geest, is an online casino comparison site featuring licensed operators in the Dutch regulated market. The deal was brokered by Corfai Capital, marking the company’s second consecutive affiliate transaction following its recent facilitation of Ace Odds’ sale to Better Collective. Game Lounge…
Digital marketers are keeping a close eye on the latest developments in Web 3.0, commonly referred to as Web3, the blockchain-based internet that could revolutionize online experiences in the name of user empowerment. Proponents of Web3 say it could address the loss of privacy and over-centralization they believe currently plague the internet, with a Web3 marketing experience providing users with more control over their own data and preferences as they go about their digital lives, including online shopping. Here’s more about what Web 3.0 is, how it works, and what Web3 marketing strategies may entail. What is Web 3.0? Web…
Compare the best trading and financial affiliate programs in 2024. Enjoy best broker’s affiliate programs, as well as affiliate programs of crypto exchanges, banks and other financial companies
Wirecutter’s commerce operation comes in after our writers and editors have made all their picks.At this point—and only at this point—our business-side colleagues determine where to send links for products (Home Depot or Amazon? REI or Backcountry?) based on a puzzle of price, a website’s ease of use, shipping costs, customer service, and, yes, affiliate rates.“The reader experience doesn’t end when you leave our site,” says Wirecutter’s executive director of commerce, Leilani Han. “When we’re choosing the retailers we’re sending our readers to, we’re sending them somewhere we would personally want to shop. That’s taking into consideration things like the…