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Analysis

GMB- Samba Digital has conducted various studies on the Brazilian iGaming market. How can these studies contribute to better marketing decisions for betting operators? Camila Cunha – The studies can assist in various areas, from analyzing the performance of operators on social media (identifying the types of content that engage the most, attract followers, drive website traffic, or acquire new users, among other KPIs) to providing insights and analyses on the effectiveness of betting operators’ assets, such as sponsorship agreements and influencer partnerships.Although Samba Digital has a strong background in digital marketing, our internal Data & Analytics team conducts studies…

Quick Disclosure: We’re about to tell you how the Bonafides Affiliate Program is a top-notch affiliate program paying great commissions. And we really mean it. Just know that if you click on a Bonafides Affiliate Program link, we may earn a small commission. Your choice. By now, we all know the story. Even your grand dad knows the story. But we’re not done covering it yet. So here’s one last crypto affiliate program so you can make the most of the zeitgeist. TopRanked.io Affiliate Partner Program of the Week — Bonafides Affiliate Program So the last two weeks we gave…

Key Takeaways Before diving into TikTok marketing, make sure your target audience is on the platform. With over a billion users, it’s likely they are, but understanding who they are and what content they engage with is crucial. TikTok is all about creativity. Whether you’re using influencer marketing or crafting organic content, make sure it’s engaging and authentic. Don’t be afraid to experiment and see what resonates with your audience. While quality matters, TikTok also rewards consistency. Posting regularly (aim for 3-5 times a week) helps you stay visible and relevant in your followers’ feeds. TikTok’s built-in analytics tools are…

Want access to thousands of the best affiliate programs, receive timely payouts, and get support scaling your affiliate marketing business? Affiliate networks could be the answer, especially if you’re an affiliate marketing beginner. This guide will help you understand what affiliate networks are, how they differ from standalone programs, and the benefits they offer to brands and publishers. What is an affiliate network? An affiliate network is a service that connects brands with publishers (affiliate marketers who create content for blogs, social media, podcasts, and other channels). The network acts as the coordinator so that publishers and brands offering affiliate…

In this competitive market, car dealerships face numerous challenges. Maintaining steady sales and profits can be challenging with fluctuating consumer demands, high vehicle prices, and low inventory.  As market conditions and consumer expectations shift toward digital, one-size-fits-all marketing strategies will no longer work. Consumers nowadays want personalization, and dealerships should work to provide the experiences consumers expect. This article will discuss the top 5 marketing strategies car dealers should adopt to boost their sales and profits. Top 5 Strategies to Boost Automatic Marketing   In the race to improve customer engagement and rev up sales, dealerships need to adopt advanced marketing…

Charles Gillespie reflects on a strong Q3 for the business with record revenue and adjusted EBITDA, as he talks up the Freebets.com acquisition and potential expansion

Email is one of the most effective channels in any digital marketing strategy, with an average landing page conversion rate of 10.76%, according to a 2023 study from GetResponse. Of course, to unlock the potential of email marketing, you first need to build an email list from scratch.  The power of email marketing is nothing new to product marketer Desirae Odjick, who works on Shopify’s marketing automation tools like Shopify Email and Shopify Forms. Keep reading to get tips from Desirae on how to build an email list that will help you reach new customers and grow your small business. …

Popular online creators can earn money by charging for content, selling subscriptions, or partnering with individual businesses under an influencer marketing agreement. However, you might struggle with these avenues if you have yet to build a large audience. Instead, you need a low-risk partnership model, like pay-per-click affiliate marketing. Here’s a guide to PPC affiliate programs and information on how to choose one. What is a pay-per-click (PPC) affiliate program? With pay-per-click affiliate marketing programs (or PPC affiliate programs), advertisers compensate a creator each time a web visitor clicks on a link as a result of the creator’s marketing activities.…

Instagram has provided a springboard for independent creators to access massive audiences and monetize their talents. Businesses, too, benefit from having a Instagram presence on the social platform that’s a go-to for product discovery. Boasting more than two billion monthly active users, Instagram continues to be a favorite among marketers for reaching potential customers. Even as TikTok and Snapchat maintain popularity with coveted Gen Z consumers, Instagram is expected to catch up in adoption by this demographic by 2025.  Interested in growing your business or personal brand? Instagram’s business and creator tools give you access to audience insights and other…